A mission statement is intended to clarify the 'what' and 'who' of a company, while a vision statement adds the 'why' and 'how' as well. As a company grows, its objectives and goals may change. Therefore, vision statements should be revised as needed to reflect the changing business culture as goals are met.

A business or company profile is a marketing document designed to catch the attention of and inform potential purchasers about your goods or services. It must be more than just an advertisement; it must provide a convincing argument of why a potential purchaser should deal with your business.